A woman in a white dress lies on grass in late sun, one arm raised, loose pink satin ribbon wound across her.
A woven swing tag reading Unbirthday in red script, tied with string beside a tea table set with fruit, glassware and a blue bottle.
We based the wordmark on the Drink Me potion label in the Alice in Wonderland film.
A woman in a pink ribbon-tied slip dress and pale blue tights lies on grass against a bank of daisies, a giant pocket watch on a heavy chain resting across her.
An oversized pocket watch brings one of the story’s most recognisable objects into the styling, playing with the strange sense of scale found throughout Wonderland.
Cream cotton pouches tied with pink ribbon, each tag reading a very merry unbirthday to you.
Soft cotton, pink ribbon and “A very merry unbirthday to you,” quoted from the film’s song, make the packaging feel personal and feminine.
A woman in a white dress lies on grass in late sun, one arm raised, loose pink satin ribbon wound across her.
The pink satin that ties the packaging comes loose here, wound across her as she lies in the last of the sun.
A woven Unbirthday label in red script, sewn into the ruffled collar of a pale blue dress.
We wove the potion-inspired wordmark into the collar.
A woman rests her chin on a white tablecloth between pink teacups and a white sugar bowl, her pale blue puffed sleeves spread across the table.
The crowded table and mismatched teacups introduce the familiar disorder of the Mad Hatter’s tea party.
A gilt mirror laid in long summer grass, held up by a woman in a lace dress lying beneath it, her reflection set against blue sky.
A mirror laid in the grass takes the campaign through the looking-glass, the book where the unbirthday first appears.
A woman in a pale blue dress lies asleep across a table crowded with stacked plates.
We imagined the campaign as one loose story. Here, the tea party has carried on around her until she has fallen asleep among the cups.
A woman lying in long grass holds a cut-glass perfume bottle above her face against blue sky, a pale blue ribbon tying on a tag that reads Wear Me.
The Drink Me bottle returns as a perfume, its tag rewritten to read Wear Me.
Three pairs of legs in a daisy meadow: hot pink patent ballet flats under a pink dress, pale pink flats with blue tights, cream flats with lace knee socks under a blue floral skirt.
The three looks share one bow-fronted ballet flat in three colours, so the outfits read as a set.

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