A model crouches against a blue backdrop in cargo trousers and red-tinted Glosswear sunglasses.
A close-up of a model’s face behind sunglasses, the chrome Glosswear wordmark overlaid across a blue backdrop.
We wanted the identity to feel as glossy as the name, so the wordmark takes on the shine of chrome and polished metal.
A hand with colourful press-on nails and gold bangles holds a pink translucent Glosswear case against a black background.
The translucent case borrows its colour from the lenses, making the packaging feel just as cool as the glasses.
Four pairs of Glosswear rimless sunglasses stacked in pink, red, black and clear, each with a fine metal bridge and a tinted lens.
We designed one tiny, rimless frame in pink, red, black and silver—four versions in the same shape.
A woman holds a silver Glosswear case up to her eyes like a viewfinder, wearing a rhinestone Glosswear tank top.
Holding the case over the eyes turns the packaging into part of the pose, showing that it has as much personality as the sunglasses themselves.
A model crouches against a blue backdrop in cargo trousers and red-tinted Glosswear sunglasses.
The low crouched pose makes the model feel self-assured and slightly confrontational—the attitude we wanted Glosswear to carry.
A woman crouches beside a lit surface at night in pink-tinted sunglasses, a white satin dress and a faux fur coat.
Cold blue light makes the pink lenses stand out, while faux fur and satin bring in the excessive, after-dark glamour of the early 2000s.
A woman in marbled pink sunglasses, top and knee-high boots stands against a blue backdrop in a grey pleated mini skirt.
Carrying pink from the lenses through the entire outfit makes the colour feel like a complete identity rather than a product option.
Three women in wet hair and red-tinted sunglasses look down through a lit tunnel frame.
Placing the camera below the models makes their gaze feel direct and slightly intimidating—the confidence we wanted Glosswear to have.
Four Glosswear cases in pink, red, black and silver, each embossed with the wordmark, glossy and translucent.
Each pair has a case in its own colour.

More Work

Tu Es Mienne

fashion

Unbirthday

fashion

Ambra

hospitality

The Boosters Club

wellness

JaneChain

technology