A woman in a loose white shirt and cream trousers walking past a dark wall in hard afternoon sun.
A close-up of the woven "tu es mienne, Paris" label sewn into the collar of a white cotton shirt.
The French name and Paris signature establish the romantic world we built around Tu Es Mienne.
A woman walking into traffic in an oversized white shirt and jeans, a black bag swinging at her side.
The clothes are shown as part of her life: worn while moving through the city, never too carefully presented.
A woman crossing an empty road in a pale yellow rollneck and wide blue jeans, long shadow behind her.
Alone on an ordinary road, she feels private and self-contained—the quiet independence behind the brand.
An open black gift box lined with tissue paper, a polaroid of the campaign and a card reading merci, tu es mienne Paris.
A campaign Polaroid and simple merci card carry that world beyond the photographs.
A woman in an oversized white shirt and blue jeans walks low against a cream stone Parisian building in hard sun.
Familiar pieces and relaxed proportions introduce the model-off-duty ease at the centre of Tu Es Mienne.
Black and white: a woman in a white shirt and black mini skirt leans in a café doorway among wicker chairs.
This quieter, black-and-white moment brings the romance of French street photography into the campaign.
A woman in an oversized white shirt and blue jeans walks below a cream Parisian building, hair blown across her face.
The imperfect, windswept moment brings something softer and more intimate to the brand’s visual world.
A woman in a white shirt and dark sunglasses on a busy street, cars and a flag behind her.
A white shirt and dark glasses became recurring pieces throughout the campaign, giving her a style that feels distinctly her own.
A woman in a loose cream shirt and trousers walking past a dark teal wall in hard afternoon sun.
Soft neutrals against deep shadow capture the balance wanted for Tu Es Mienne: feminine, understated and self-possessed.

More Work

Unbirthday

fashion

Glosswear

fashion

Ambra

hospitality

The Boosters Club

wellness

JaneChain

technology