A woman holds an orange to her cheek, the small oval Boosters Club logo on both the fruit and her skin.
An orange string bag printed with the Boosters wordmark, packed with kale, tomatoes, citrus, carrots and bananas.
We liked the idea of the weekly food shop becoming part of the brand, so the wordmark runs straight across the produce bag.
A hand pours olive oil over a grain bowl of greens, grilled chicken, tomato and avocado on a sunlit kitchen counter.
We wanted the recipes to feel achievable and genuinely good to eat—not too perfect or removed from an everyday kitchen.
Lemons, halved and whole, each carrying the dark green oval Boosters Club logo.
The oval logo takes its shape from a fruit sticker, so placing it directly onto the lemons felt like the most natural expression of the identity.
A woman in a cream and dark green Boosters Club hoodie holds out a glass of fresh orange juice.
Cream and dark green take the brand beyond the screen while still feeling fresh, relaxed and easy to wear.
Overhead view of a plate of roast salmon, kale and cucumber salad, sweet potato wedges, hummus and sliced avocado.
Shot simply from above, the whole meal is visible at once—the colours, portions and individual ingredients.
A woman holds an orange to her cheek, the small oval Boosters Club logo on both the fruit and her skin.
Putting the sticker on both the orange and her cheek gave us a more playful way to introduce the logo.
Overhead view of a grain salad with cherry tomatoes, cucumber, feta, chickpeas, mint and rocket.
Fresh colour does the work here. The food feels generous, bright and ready to eat.
Overhead view of a grain bowl with roast sweet potato, spiced chickpeas, feta, avocado and a yoghurt dressing.
We kept the recipe photography close and natural, so browsing the website feels a little like looking down at your own plate.
Seen from behind against a clear blue sky, a woman has both hands on a dark green cap, worn backwards and embroidered with The Boosters Club in white.
She wears the cap backwards, so the name, stacked over three short lines, faces the camera while she looks up at the sky.

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